卡通形象出现在包装上，是品牌形象传播策略一致性在包装上的体现。卡通图像发挥了“明星”的角色作用，不仅可以强化差异化识别，还可以有效激发品牌联想和提升品牌偏好。
Agency:Backbone Branding
Brand Strategy Director: Stepan Avanesyan
Assistant Brand Strategist: Lusie Grigoryan
Creative Director/ Design idea: Stepan Azaryan
Manager: Mary Sargsyan
Design: Gevorg Balyan
Type: Produced, Commercial Work
Client:Bristly Brushing Stick
Location: Yerevan, Armenia
Packaging Contents: Brushing Stick for Dogs
Packaging Substrate / Materials: Paper
Printing Process: Printing
